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Showing posts from February, 2018

PGDM Customer Behavior Study: Visit to Dilli Haat, INA

The History of Dilli Haat tells us that it was established and opened in 1994 with the joint venture of Delhi Tourism (DTDC), D.C (Handicrafts), NMDC, D.C. (Handlooms) and Ministry of Tourism and Textile, Government of India.
Dilli Haat provides a full exotic variety in shopping products that includes handlooms, handicrafts, woodcarvings, camel hide footwear, drapery, fabric made clothing, gems, beads ornaments etc. The crafts men registered with D.C. Handicraft are only eligible to set up their stalls in Dilli Haat. In all 62 stalls for selling handicrafts are allotted on rotational basis to the craftsmen and they comprise from all over the state of India.





A mere payment of INR.100/- is taken from the craftsmen for the period of 15 days to place their products in the stall. The tourist and visitors can get the product at the price that is not burdened with the maintenance cost.
I visited Dilli Haat, INA for a consumer behavior survey for my Post Graduate Diploma in Management (PGDM) Sem…